什么样是互连网运行?说说小编的接头

什么是网络运行,近日有那四个说法有代表性:

初稿来源:the 七 habits of highly effective people

见惯司空青年说:产品生子女,运行养孩子

原作者:Covey R Stephen 

二逼青年说:运维正是维系用户和做运动

翻译及总括:留白空间

文化艺术青年说:运行为产品予以了灵魂


如上说法,要么只是说运转是切实可行做怎么样事的,要么只是说运营的市值,都不周详,教导意义非常的小。

译文仅供个人学习,不用于别的款式购销指标,转发请评释最初的著笔者、小说来源、翻译小编及简书链接,版权归原来的书文小编全部。

小编的理念:网络运行是为产品传提出的条件值、创设生态和创立玩法。

图片 1

上边具体的说说。

原则-自然的原理

什么样是网络运行?说说笔者的接头

自《高功效人员的四个习惯》第三回揭橥以来,世界发出了颠覆的生成。生活变得特别复杂,越来越多压力,对人人也提出更加高的必要。大家已经从工业化时代进入到消息化,知识化时期,全体的事物都发生了远大重大的震慑。我们个人的活着,家庭以及团体都面临着在过去十到二10年里不恐怕想像的挑衅与难题。那几个社会变迁的广度和深度不仅前无古人,而且类型见惯司空。

1、传递价值,将产品的着力价值通过运维的伎俩传递给用户

那几个蕴涵而来的社会变革以及在数字化市集上发生巨大更迭,引发了一个那多少个主要的题材,那四个小编常常被问到的标题:“高作用人员的多个习惯在当今社会还仍是能够够起到成效吗?在后头的十年、20年、50年、100年吗?对此,小编的答问是:变化越大,大家面临的挑衅越严谨,那么多个习惯就越主要。原因是:大家的题目及难熬是普遍存在的,并且越来越严刻,而那些难点的化解之道将会是还要永远都以建立在这几个普世,永恒,不正自明的尺度之上,这几个条件存在于人类历史上的每贰个伤心而又繁荣的社会之中。这么些标准并不是自小编表达的,所以不能够经受表彰,作者只不过是打通了她们并将它们组织起来置于二个稳步的框架里。

第3,要知道产品的焦点价值是何许,通俗的说正是那产品干啥的有甚用为何不用别人的必须用你的。八个产品的着力价值唯有贰个,即便是满意用户两个场景的须要,背后的为主价值也唯有3个。然后,依照那个宗旨价值,去鲜明运转的一手。因为每种产品的背景指标现状所遇难点都不等同,所以方法论就只可以提及那。

本身从生活中精晓到的八个要害的感悟就是:借使你想做到你的万丈愿望,克服严厉挑衅,你就须要打通并应用一些规则活着自然法则,因为那个事物将会决定着您在寻求的中标。而怎么样接纳这几个法则就尤其注重我们独一无贰的力量,天赋以及创设力,然而,请记住最根本的是,在其他领域的中标都以出自大家的行动是或不是和那些和成功有密切沟通的尺度相契合。

案例1:

可是洋匈牙利人都不是这么想的,或然至少存在疑虑。而实在,你将会不停发现,那一个永恒的化解办法日常会和大家流行文化里的做法及想法相背。在此,请允许自个儿用多少个我们人类普遍面临的挑衅来诠释它们之间的区别之处。

搜狐的大旨价值是优等内容,从乐乎全部机制可看到都是为了能越来越好的面世优质内容,并推给也许感兴趣的用户。怎么样使优质内容为腾讯网带来最大化收益,正是运转须求思索的要紧难题,究竟只在搜狐内部传出,影响力有限,就算扩大到和讯和微信,也不够。所以才面世了腾讯网早报那样的独立产品形态,并且也有书、电子杂志、EDM等这么的多平台和式样的始末传播渠道,将微博的上流内容更加大范围的流传,不仅品牌影响力有升级,而且经过大气的表现,也刺激了孝敬用户。

“恐惧以及不安全感”:近年来多如牛毛人都有恐怖的思维。人们为现在倍感担忧
,在工作中感到脆弱,害怕失去自个儿的工作,害怕未有力量去赡养亲朋好友。那种脆弱经常预示着大千世界更愿意过零危机的生活,并且不乐意与人家同盟,无论是在工作中依然在家里。但是,对于这种难点,我们的学问常常是教人们变得特别独立,教大家尤其关切“小编”和“大家”,小编要干活,作者要能够的办事,小编要从办事中收获欢欣。

案例2:

单独是两个重中之重的,甚至是最关键的守旧和实现。但难点是,大家生存在贰个互相合营的有血有肉社会中,我们最首要的到位是索要互相合营的力量来实现的,那一个成就仅仅依赖大家个人的力量是一点1滴没办法达到规定的标准的。

百度健全的着力价值是高于,围绕这些点,百中华全国自然科学专门学会联合会合各领域的专业职员推出『特色完美』那几个体系,如与国家卫生计划生育委同盟生产的诊治行业词条、与中夏族民共和国书墨家组织通力合营推出的法子类词条、与中国科学技协生产的科学类词条。通过这个专业人员的参加,保险了词条的专业性;也因为专业机构的背诵,升高了剧情可信度,从而加剧了用户对百度百科权威性的体会。

“笔者以往就想获取”:人们想要很多还要现在就想取得,小编要钱,作者想取得三个即豪华又拓宽的房舍,壹辆华侈的小车,叁个十分大且装修华侈的游艺为主。作者想要,笔者能拿到。尽管,前几日的信用卡让那些变得不得了的不难,大家得以先消费后付款。不过,大家始终要牢记叁个缠绵悱恻的现实性,那就是大家的购买力永远也赶不上生产能力。

那些类型完全是有营业发起,并落地实施的,对外要洽谈合营关系必要,对内要协调整工财富分明须求的表现格局,很不便于。

不在乎那个其实是不可能循环不断很久的,因为对利益的追逐是严酷和残忍的。努力干活是远远不够的。在全世界化市集及技术竞争的驱使之下,令人炫指标科学技术发展及火爆竞争在日益加剧。因而,大家不但须求取得教育,更须要不停不断地再教育,并能重塑自作者。大家亟须更上壹层楼大脑,并且要不断的深化、投资大家的竞争力,以此来制止碰着淘汰。

总结:

在工作中,COO以结果为导向,而且理由丰富。竞争趋于白日用化工,生存就要倾覆。前些天必须有现身正是有血有肉,这也意味着资金的供给。可是,值得表彰的打响一定是不断提升与可不止的。你大概有能力实现你的季度目的,可是真正的难题是,你能举办要求的投资来赢得今后5年、十年里不停升级和可不断的功成名就吗?大家的文化及华尔街连日来在追求立竿见影的战果。可是,不可制止的是,我们既要满意前几天的供给,也要投资前景以便有能力赢得来日里学有所成,那也是我们的标准。那种规则一致适用于你的符合规律化,你的婚姻,你的家中关系,以及你所在社区的供给。

以上五个例证都属于『大事』,日常大家做的小品种实在也是在传提出的条件值,比如团购的营业通过满减等办法告诉你有多方便,百度知道通过着力用户运转保障了10分钟内就有靠谱的答疑,滴滴打车通过补贴杠杆保证能神速打到车。。。那一个细节也是在传递产品的为主价值,别忽略。

“责备和挑剔”:当您遭遇标题,你平凡就会去声讨,社会往往就会成为受到谴责的替罪羊。“如果自个儿的COO不是二个控制欲那样强的白痴就好了,就算自身能落地富裕就好了,若是自己能生存在三个更好的地点就好了,假使本人能从阿爹哪儿遗传二个好特性就好了,假设自小编的孩子能够更为听话就好了,假诺那房子可以净化有序就好了,借使大家是居于那样二个急忙前进的行当就好了,假设人们能更进一步努力、充满斗志就好了,要是老婆能更为亲近一点就好了,假如,假如。。。”每当我们相见问题和挑衅时,指责其余人和事大概会给大家的伤痛带来临时的劝慰,然而这却会使大家束缚在那么些问题上。对于1个以来,假设他能丰富谦逊,去领受环境并能为之承担权利,能够拿出拾足的胆子,用属于他的法子去成立性的克服困难和逃避挑衅,由此你能从他身上看到差别取舍所拉动的巨大力量。

2.塑造生态,建立并爱惜用户进献内容和消费内容的生态闭环

“绝望无助”。谴责相近的人和事的结果就是让祥和变得玩世不恭、绝望无助。当大家投降时,相信了我们正是条件的旧货时,向宿命里的背运屈服时,我们就会错过希望,失去引力,大家将会陷入八面受敌和停滞的程度。“笔者只是多少个小兵,1个木偶,车轮上的一个齿轮而已,面对命局笔者不可能。请告知笔者自家该怎么办?”

那点重借使对准用户产品来说的,通俗的说,就是有人发帖有人看,发帖的人意识有广大人看专门神采飞扬,就随即发;别的人来看这么多在那里发帖于是他们也来发。。。发帖只是个例证,任何UGC行为也都以1样的道理。商业产品和电商也有诸如此类的生态闭环,只是未有用户产品这么强烈。

“贫乏生活的平衡”。在消息化时期,大家的生存变得更加多元,必要更加高,压力越来越大,平常让人感觉到心力憔悴。固然,大家提交了更多的着力去管理我们的年华,越发努力,尤其积极,并且通过现代化的技术变得更其便捷,不过怎么我们平常会频频地陷入一些鸡毛蒜皮的事务个中不能够自拔,却将不奇怪,家庭,品德以及其余部分能主要的东西放在了劳作之后?可是,大家并不能够将这个题材总结于大家的做事,恐怕社会的繁杂变化。难题在于我们的风行文化里平时在说“早来,晚走,要进一步高效,活在及时”,可是真的的平衡以及心灵的平静并不是由那一个事物所能决定的,当一位能清楚的明白对于团结的话什么是最关键的,并能专注于此,那么美好将会朝友好走来。

案例1:

“小编的原则性在哪儿?”大家的知识里时常教育大家说,若是我们想要获得怎么着东西,那么大家就不可能不成为第三。平常会听到“生命正是一场游戏,二遍赛跑,一场比拼,因而你必供给赢。”同学,同事,亦恐怕家庭成员都被作为是竞争对手,对方取得更加多,那么留给您的就会越少。诚然,当外人取得时候大家表面上会表现得大度为她们的打响喝彩,但私底下,在大家的心头的某部角落里,我们为被人的中标而倍感羡慕嫉妒恨。

拿百度贴吧的吧主运维举例,站在全呢的角度看,正是珍重和监督检查大型吧(李毅吧、魔兽世界吧),扶植潜力吧(狗吧、网球吧),依照热点建立新吧并拓宽(当时的屌丝吧、两会吧),塑造全呢『生老病死』的生态。那是策略,具体的运维手段是透过营业吧主完毕的,把贴吧遵照用户基数、活跃度和行业特色分为主要类目和一般类目。重点类目进行精细化运行,有特其余运行负责各项目,除了保证吧主关系之外,也会基于行业特色去推进职能和移动的营业;一般类目正是放养式管理,由吧主自主运维,官方只是经受举报和效果申请。

在人类历史文明中,许多巨大的事体都是由有个别人的决绝意志来成功的。但是,在知识化时期,伟大的时机及典型的完成,往往会重视那几个掌握“大家”,具有团队精神的人。真正英豪的成就常常是由内涵丰盛的心力-无私的付出-互相的敬意-互利双赢来创立。

据此不知底背后的体制,极大概以为贴吧的用户运维,正是保安吧主的关联和做活动。今后贴吧的用户运维协会貌似已经没了,都在做商业化(卖钱)了,作者照旧别继续说下去了。

朝思暮想被清楚。在人们的内心深处,未有怎么渴望比被精晓尤其扎眼了。希望外人聆听、尊重、器重你的心声,希望能影响外人。超过百分之五十人认为,影响别人的首倘诺有脍炙人口的维系-清晰的发挥你的视角,并能说服力10足。但事实上,只要您仔细思索下,你就会发现,当外人向您抒发他的见地时,平时你并不是在真正的聆听,取而代之的是您在疲于奔命思虑自个儿该怎么去说。真正的影响力是始于外人发现你正相当受他们所影响,当她们备感你正在敞快意扉,真诚倾听,并能够明白他们时,他们就会感到有影响力了。然而,一大半人的心情简单碰到别人的震慑,以至于不能诚挚的聆听-在说出本身的想法以前,人们不或然将团结的眼光搁置1旁去留意于领悟外人的想法。我们的学识急切供给那种通晓及影响力。可是,影响力的是以互相驾驭为尺度,而要互相通晓就至少须要1方可以是2个小心、主动的聆听者。

案例2:

争执以及不一样。人们是这么的貌似,而又如此的例外。他们的想法不一致;他们拥有不一样的、有时甚至是相对的价值观、动机以及指标。冲突往往都以因为那几个分歧而致使的,大家的社会常见倾向于用竞争来缓解这个争持与差别,以“全力以赴赢得胜利”为着力。就算,有时大家会在追逐目的的历程中经过选拔一些双边都接受的不二法门实行自然的低头,也博得了部分相比好的结果,可是最终经常会造成两方都不是当真的如意。这个不一样导致人们只接受仅局地共同的认识,而抵抗不可能肯定的有的,也发出了阻止。那是十分大的壹种浪费!但是,人们未有通过丰盛的施用创立性的合营,找到相比较任何1方的早先时期想法都好的消除办法,那也是别的的壹种浪费。

再说一下自个儿所在的猫眼电影,现状是更为多的人在猫眼上进展评分、写影片评论等UGC行为,所以那正是用户进献内容和消费内容是生态。我们分开了用户层级,不相同层级的用户特点、须要、给产品的收入都不相同,所以运维格局也差异。

村办萧规曹随。人的真面目是思索的-身体,头脑,心灵以及精神。请考虑以下三种方式的例外及意义:

在金字塔尖的是歌星,如电影歌手、编剧、编剧等,他们在猫眼出现的频度低,但用户关怀度高,品牌提高价值大;第二层的是正统影视评论人,能写出正式内容且在规范有影响力;第2层是能出现优质内容但尚未标准背景的用户,他们写的剧情接地气,是普通用户喜欢看的;第伍层是活跃用户,他们UGC的力量不强,但喜爱电影,对产品有忠诚度,他们会展开内容消费(蕴涵回复、赞等轻量级操作),是优等进献用户最佳的拉拉队;第5层是普通用户,很少有内容消费和UGC行为,依据2八尺度,不用管他们。

身体:

将上述伍层划分出来,再拓展有针对性的引进、激励、活跃等工作,营造猫眼的生态闭环。具体怎么办又是3个十分的大的话题,今后再说吧。

知识前卫:保持现在的活着方法,用手术及药物消除健康难题。

总结:

规范:通过调整未来的生存方法,通过已确立的、放之四海而皆准的常规标准来制止疾病和健康难题。

地点贴吧和猫眼的七个例证,其实都应当画出一个金字塔的,列出每层用户的属性、效能和里面包车型地铁关联,但我相比懒没写,建议我们能够画画看,或许遵照思路画自身的产品也行。

头脑:

三.成立玩法,在已有产品形态的基础上用运转手段创设独特玩法

流行文化:看电视,自娱自乐。

从某种角度来说,产品只是一个个框或按钮,是淡然的尚未人情味的,运转供给做的正是赋予产品玩法,源源不断更加好玩的玩法,并且教用户、陪着用户、勾引用户玩,让成品不再冷冰冰。

条件:广泛而深刻的读书,平生教育。

案例1:

心灵:

还以百度百科为例吧,这是个看起来很干燥只能让用户来编排词条的成品,百科的营业却做了重重有趣的事。『数字博物馆』是在这之中3个种类,为了能够更省心的传布权威的学问,通过和全国二一柒家博物馆合营,将馆内的物件儿通过语音讲解、3D全景、虚拟体验等技巧在线上展现,让用户在家『逛』博物馆。那样的章程扩充了越多的趣味性、主旨性,进步了用户的访问意愿,也增进了对成品权威牌子的体味。

风行文化:通过行使和旁人的关联来取得个人私利。

那般的例证还有,百度宏观还和上海动物园合作,在动物园里每种动物名称和介绍下边加那全面的二维码,扫描现在直接查看那一个动物的词条页面,体验很好。你看,不只是在编词条了吗,其实万变不离其宗的是,最终诞生都以词条。

标准化:尊重外人,真诚倾听别人,为客人服务将会为你带来巨大的满意及兴奋。

案例2:

精神:

再举2个猫眼电影的例子,每种电影上边都有用户进献的短影视评论,来承载观歌后对影视的评论和介绍,以及做用户在观影前的决策根据。但那件事豆瓣早就做了,别的影片平台也有,所以我们期望做出更满意用户必要、更有差距化的劳动。经过调查斟酌发现,用户决策看哪部电影,很多时候是因为发行人或明星,所以想到假若能让他们来写一下和好对那部影片的评说,或描述背后有趣的事应该很有意思;同时也能推动用户对这部影片的好感,从而升级票房,供应和须要双方的供给都能满意,就干了。

流行文化:屈服于现实主义以及犬儒主义

以内经历了很多不方便,比如我们对猫眼的体会还栖息在买票平台,要像博客园同样发内容还以为新奇,但经过运转持续的一对壹联系协调,稳步打开了局面。第二个进驻的是《煎饼侠》的监制主角大鹏,然后吴宇森先生佟大为(英文名:tóng dà wéi)黄晓明(英文名:huáng xiǎo míng)刘青云先生邓超(英文名:dèng chāo)汤唯女士徐峥陆川赵又廷先生姚晨(yáo chén )等就都来了。

规格:丰盛认识到条件是大家探寻生命的意义的根源,是积极的源泉,相信原则是自然规律,是上帝的恩德。

用户从开始的惊呼叫好,到前天淡定的给陈Jon(Joe Chen)留言要微非确定性信号。。。越来越多的用户在关切有名的人短评,访问量也有小幅度升级。3个为主用户告知本身,在名家写影视评论从前,他以为影视评论只好像豆瓣壹样,没什么特殊的,直到见到了巨星才意识到,那样更加好玩。所以,大家应有讲究用户须要,同时也足以经过分析用户,创设必要满意给他们看。

自身建议你不单要把人类面临的挑衅铭铭,记,同时也要将团结的骨子里供给以及挑衅铭记于心。只要您根据那些去做,你将会收获长期的化解办法,找到生活的方向。你将会发现存在于流行文化里的点子和固定的,亘古不变的规则之间全数相形见绌的分歧之处。

总结:

就自个儿个人来说,实践那多少个习惯是3个不断挣扎的进程,首要缘由就算,你做的越好,你就会意识大家面对的难题越繁杂,就如滑雪,打高尔夫,网球也许其余运动。就是因为本人奋力干活并在相连的推行那八个习惯,由此笔者恳切的企盼能和您一起共度后边的这段成长经验。

最后本身想强调,什么是营业这一个话题太大了,每一个回答都有分歧的切入点。作者只是从有个别角度来说本人的认识,辅以我打听的案例。倘诺能为大家开拓思路作者就很知足了,选拔中间有价值内容的选用一下吧。

The world has changed dramatically since The 7 Habits of Highly
Effective People was first published.Life is more complex,more
stressful, more demanding.We have transitioned from the Industrial Age
into the Information/Knowledge Worker Age-with all of its profound
consequences.We face challenges and problems in our personal lives,our
families, and our organizations unimagined even one and two decades
ago.These challenges are not only of a new order of magnitude,they are
altogether different in kind.

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These sweeping changes in society and rumbling shifts in the digitized
global marketplace give rise to a very important question—one I’m asked
fairly often: “Are The 7 Habits of Highly Effective People still
relevant today?”And for that matter, “Will they be relevant ten, twenty,
fifty, one hundred years from now?” My answer: the greater the change
and more difficult our challenges, the more relevant the habits become.
The reason: our problems and pain are universal and increasing, and the
solutions to the problems are and always will be based upon universal,
timeless, self-evident principles common to every enduring, prospering
society throughout history. I did not invent them and take no credit for
them. I’ve simply identified and organized them into a sequential
framework.

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One of the most profound learnings of my life is this: if you want to
achieve your highest aspirations and overcome your greatest challenges,
identify and apply the principle or natural law that governs the results
you seek. How we apply a principle will vary greatly and will be
determined by our unique strengths, talents, and creativity, but,
ultimately, success in any endeavor is always derived from acting in
harmony with the principles to which the success is tied.

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Many people do not think this way, at least consciously. In fact, you
will increasingly find that principled solutions stand in stark contrast
to the common practices and thinking of our popular culture. Allow me to
illustrate this contrast with a few of the most common human challenges
we face.

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Fear and insecurity. So many people today are gripped with a sense of
fear. They fear for the future. They feel vulnerable in the workplace.
They are afraid of losing their jobs and their ability to provide for
their families. This vulnerability often fosters a resignation to
riskless living and to co-dependency with others at work and at home.
Our culture’s common response to this problem is to become more and more
independent. “I’m going to focus on me and mine. I’ll  do my job, do it
well, and get on to my real joys off the job.”

Independence is an important, even vital, value and achievement. The
problem is, we live in an interdependent reality, and our most important
accomplishments require interdependency skills well beyond our present
abilities.

“I want it now.”People want things and want them now. “I want money. I
want a nice, big house, a nice car, the biggest and best entertainment
center. I want it all and I deserve it.” Though today’s “credit
card”society makes it easy to “get now and pay later,”economic realities
eventually set in, and we are reminded, sometimes painfully, that our
purchases cannot outstrip our ongoing ability to produce.

Pretending otherwise is unsustainable. The demands of interest are
unrelenting and unforgiving. Even working hard is not enough. With the
dizzying rate of change in technology and increasing competition driven
by the globalization of markets and technology, we must not only be
educated, we must constantly re-educate and reinvent ourselves. We must
develop our minds and continually sharpen and invest in the development
of our competencies to avoid becoming obsolete.

At work, the bosses drive results, and for good reason. Competition is
fierce; survival is at stake. The need to produce today is today’s
reality and represents the demands of capital, but the real mantra of
success is sustainability and growth. You may be able to meet your
quarterly numbers, but the real question is, are you making the
necessary investment that will sustain and increase that success one,
five, and ten years from now? Our culture and Wall Street scream for
results today. But the principle of balancing the need to meet today’s
demands with the need to invest in the capabilities that will produce
tomorrow’s success is unavoidable. The same is true of your health, your
marriage, your family relationships, and your community needs.

Blame and victimism. Wherever you find a problem, you will usually find
the finger-pointing of blame. Society is addicted to playing the
victim.”If only my boss wasn’t such a controlling idiot… If only I
hadn’t been born so poor… If only I lived in a better place… If only I
hadn’t inherited such a temper from my dad… If only my kids weren’t so
rebellious… If only the other department didn’t mess up orders all the
time… If only we weren’t in such a declining industry… If only our
people weren’t so lazy and without drive… If only my wife was more
understanding… If only… If only.”Blaming everyone and everything else
for our problems and challenges may be the norm and may provide
temporary relief from the pain, but it also chains us to these very
problems.Show me someone who is humble enough to accept and take
responsibility for his or her circumstances and courageous enough to
take whatever initiative is necessary to creatively work his or her way
through or around these challenges, and I’ll show you the supreme power
of choice.

Hopelessness. The children of blame are cynicism and hopelessness. When
we succumb to believing that we are victims of our circumstances and
yield to the plight of determinism, we lose hope, we lose drive, and we
settle into resignation and stagnation. “I’m a pawn, a puppet, a cog in
the wheel and can do nothing about it. Just tell me what to do.”So many
bright, talented people feel this and suffer the broad range of
discouragement and depression that follows. The survival response of
popular culture is cynicism—”just lower your expectations of life to the
point that you aren’t disappointed by anyone or anything.”The
contrasting principle of growth and hope throughout history is the
discovery that I’m the creative force of my life.”

Lack of life balance. Life in our cell phone society is increasingly
complex, demanding, stressful, and absolutely exhausting. For all our
efforts to manage our time, do more, be more, and achieve greater
efficiency through the wonders of modern technology, why is it we
increasingly find ourselves in the “thick of thin things”—subordinating
health, family, integrity, and many of the things that matter most to
our work? The problem is not our work, which is the sustaining engine of
life. It’s not the complexity or change. The problem is that our modern
culture says,”go in earlier, stay later, be more efficient, live with
the sacrifice for now”—but the truth is that balance and peace of mind
are not produced by these; they follow the person who develops a clear
sense of his or her highest priorities and who lives with focus and
integrity toward them.

“What’s in it for me?”Our culture teaches us that if we want something
in life, we have to “look out for number one.”It says,”Life is a game, a
race, a competition, and you better win it.”Schoolmates, work
colleagues, even family members are seen as competitors—the more they
win, the less there is for you. Of course we try to appear generous and
cheer for others’ successes, but inwardly, privately, so many of us are
eating our hearts out when others achieve.

Many of the great things in the history of our civilization have been
achieved by the independent will of a determined soul. But the greatest
opportunities and boundless accomplishments of the Knowledge Worker Age
are reserved for those who master the art of we. True greatness will be
achieved through the abundant mind that works selflessly—with mutual
respect, for mutual benefit.

The hunger to be understood. Few needs of the human heart are greater
than the need to be understood—to have a voice that is heard, respected,
and valued—to have influence. Most believe that the key to influence is
communication—getting your point across clearly and speaking
persuasively. In fact, if you think about it, don’t you find that, while
others are speaking to you, instead of really listening to understand,
you are often busy preparing your response? The real beginning of
influence comes as others sense you are being influenced by them—when
they feel understood by you—that you have listened deeply and sincerely,
and that you are open. But most people are too vulnerable emotionally to
listen deeply—to suspend their agenda long enough to focus on
understanding before they communicate their own ideas. Our culture cries
out for, even demands, understanding and influence. However, the
principle of influence is governed by mutual understanding born of the
commitment of at least one person to deep listening first.

Conflict and differences. People share so much in common, yet are so
magnificently different. They think differently; they have different and
sometimes competing values, motivations, and objectives. Conflicts
naturally arise out of these differences. Society’s competitive approach
to resolving the conflict and differences tends to center on “winning as
much as you can.”Though much good has come from the skillful art of
compromise, where both sides give on their positions until an acceptable
middle point is reached, neither side ends up truly pleased. What a
waste to have differences drive people to the lowest common denominator
between them! What a waste to fail to unleash the principle of creative
cooperation in developing solutions to problems that are better than
either party’s original notion!

Personal stagnation. Human nature is four dimensional—body, mind, heart,
and spirit. Consider the differences and fruits of the two approaches:

BODY:

Cultural tendency: maintain lifestyle; treat health problems with
surgery and medication.

Principle: prevent diseases and problems by aligning lifestyle to be in
harmony with established, universally accepted principles of health.

MIND:

Culture: watch television,”entertain me.”

Principle: read broadly and deeply, continuous education.

HEART:

Culture: use relationships with others to forward your personal, selfish
interests.

Principle: deep, respectful listening and serving others brings greatest
fulfillment and joy.

SPIRIT:

Culture: succumb to growing secularism and cynicism.

Principle: recognize that the source of our basic need for meaning and
of the positive things we seek in life is principles—which natural laws
I personally believe have their source in God.

I invite you to keep both these universal challenges and your own unique
needs and challenges in mind. As you do, you will find enduring
solutions and direction. You will also find the contrast between the
popular culture’s approach and the timeless, principled approach of the
ages will become more and more evident.

I have personally found living the 7 Habits a constant
struggle—primarily because the better you get, the very nature of the
challenge changes, just like skiing, playing golf, tennis, or any sport
does. Because I sincerely work and struggle every day at living these
principle-embodied habits, I warmly join you in this adventure.

—Stephen R. Covey